Teaching and Learning for Health Essay Example | Topics and Well Written Essays - 2250 words

Teaching and Learning for Health - Essay Example This report stersses that cigarette smoke contains over four thousand chemicals and nicotine forms one of these. This smoke also contains sixty known chemicals that cause cancer which include lead which is a heavy metal that damages the brain, nickel which causes increased lung susceptibility, formaldehyde which causes gastro-intestinal and respiratory problems among others. Consumers are made aware of the various risks of smoking and the various benefits of treatment of tobacco dependence. After teaching them on the demerits of smoking, they are in a position to understand that they spend a lot of money on smoking and this helps them improve their saving. Smokers are also made aware of passive smoking that can affect other people who inhale air that is contaminated with smoke and hence those who might not quit will smoke in isolated places to avoid affecting other people. This essay makes a conclusion that health refers to the level of metabolic or functional efficiency of a human being. Healthy living is under my area of interest. Communication theory and academic work can be used to help consumers are made aware of the various risks of smoking and the various benefits of treatment of tobacco dependence. Theories related to psychology and teachings have also provided plausible reasons for the tobacco smokers to quit smoking and live a better and healthy life. This teaching activity has helped me to determine the various dangers of tobacco smoking and what precautions can be taken to facilitate better living. It also provided me with the best methods of conveying this vital information to those who needed it most, tobacco smokers.

Life safety Essay Example | Topics and Well Written Essays - 1000 words - 1

Life safety - Essay Example The rapid spread of fire was caused by the presence of computers and other equipments in the open spaces. There were plastic cabinets that increased the intensity of fire while the building staff took a long time to realize the cause of fire alarms, and this resulted in delayed reporting to the fire department. The building was constructed in accordance with the 1960 edition of the Los Angeles City Building Code which required automatic sprinkler system in basement areas and standpipes for high-rise buildings. Incidentally, the owners had already installed an automatic sprinkler system which was part of an extra precaution against fire although this was not required during that time by fire codes. However, since work was still in progress the system was not activated. For this reason, at the time of the fire the valves controlling the sprinklers were closed. The fire spread in the entire 12th floor including open areas and office enclosures, and then spread to the upper floors up to the 16th floor mainly through broken windows. The fire reached such a state of magnitude because of the building staff’s delayed notification to the fire department. Therefore, one recommendation was that fire needs to be detected at its incipient stage. Second, the presence of all precautions like automatic sprinklers, alarm system and emergency procedures can be effective only if there are trained personnel (First Interstate Bank Building Fire, 1988). This 2009 incident occurred on February 9 in Bejing. The fire broke out in a modern architectural 34-story building which was located in the CCTV complex. The fire was caused by high-explosive pyrotechnic devices which were set off by surrounding residents including the chief of construction hired by CCTV as part of their New Year program. According to Chinese officials, there were leftover firecrackers in the southern roof of the burning building. The fire spread over an area of 100,000

Denial Of The Holocaust History Essay

Denial Of The Holocaust History Essay World War II was a difficult time to live in. Families all over the world were sending their husbands, sons, and brothers off to fight Adolf Hitler and his Nazis. But while they were fighting for peace, many others were fighting for their lives. In 1941, the beginning of a horrific event occurred; the Holocaust. It all began when the Nazis came into power in Germany. They believed that Germans were racially superior and that the Jews, deemed inferior, were an alien threat to the so-called German racial community (Holocaust Memorial). As a result the Jews were then placed in ghettos, concentration camps, or forced-labor camps where they either died from malnourishment, incarceration, maltreatment, or disease. Extermination of the Jews was an essential part of the gospel of Nazism and inherent in the core of its creed (Wigoder 450). Out of the seventy eight people in my family, I am the only one to survive. My parents had three boys and three girls: My parents were Jacob and Toby; my b rothers were Moishe and Baruch, and my sisters were Sarah, Rivka and Leah. They were all killed, claims Holocaust survivor Solomon Radasky (Quotes from Holocaust). By the end of the Holocaust, around six million Jews were killed. Even though there is substantial evidence that this event occured, there are many people in the world that believe the Holocaust never really happened. Holocaust denial began in 1979 when Willis Caro founded the Institute for Historical Review (IHR), the headquarters of Holocaust denial. Holocaust denial consists of claims that the genocide of Jews during World War II did not occur at all, or that it did not happen in the manner or to the extent historically recognized (Holocaust Denial). David Irving, a popular Holocaust denier, claimed in a speech in Portland, Oregon, Yes, hundreds of thousands of people were killed, but there were no factories of death (Representative Quotes). Deborah Lipstadt, an American historian, author and Holocaust denier, reports that a 1993 Roper Poll found that twenty two percent of American adults and twenty percent of American high school students believe that it is possible that the Holocaust didnt happen. A 1993 Newsweek poll found that a full forty percent of American adults express doubts regarding the generally accepted magnitude of the Holocaust (Austin). Key elements of Holocaust denial claims are the rejection of the following: that the German Nazi government had a policy of deliberately targeting Jews for extermination as a peo ple and that genocide was carried out at extermination camps using tools of mass murder, such as gas chambers (Holocaust Denial). In order to make their points, deniers concentrate on their opponents weak points, while rarely saying anything definitive about their own position. Holocaust deniers emphasize the inconsistencies between eyewitness accounts, for example (Shermer 212). Most believe that eyewitness accounts are very helpful when making an argument; they provide us with their experiences and thoughts on the matter. They tell us stories about what had happened to them, their friends, their families, and other people that went through the same experiences. But Elizabeth Loftus, a world-renowned memory expert and University of Washington psychology professor, found that an individuals memory is not as reliable as most of us think (182). As new bits and pieces of information are added into long-term memory, the old memories are removed, replaced, crumpled up, or shoved into corners (Loftus 20). Since this became a realistic possibility, many Holocaust deniers use this to their advantage by telling Holocaust survivors that what had happened to them was all in their imaginations; that it never occurred. For example, on March 14, 1994, Michael Shermer, th e author of Why People Believe Weird Things, went on the Phil Donahue show to discuss Holocaust denial with Bradley Smith and David Cole, two Holocaust deniers. They both focused on denying that gas chambers and crematoria were used for the mass murder of Jews. During the show, Smith made a statement that it was a lie about the Germans cooking Jews to make soup out of them. This claim sent a Holocaust survivor, Judith Berg, on the edge claiming that this statement was true. She went ballistic when Smith continued denying that what had happened to her and what she had seen for several months was the truth. Smith used her hysteria against her to make her appear as if she was lying. He twisted her words, as well as Shermers few attempted thoughts in the discussion, to help him prove his point. Another attacking point during this program was the discussion of gas chambers. Many survivors of the Holocaust talk about the gas chambers. Gas chambers are claimed to be one of the leading cause of death in concentration and extermination camps during the Holocaust. Judith Berg, the survivor that appeared on the Phil Donahue show, claimed she lived near the crematorium in Auschwitz, where she spent several months. I lived near the crematorium as far as I am from you. You would never eat roast chicken if you had been there (Phil). It is a wonder to many individuals how deniers can claim that the extermination of Jews by gas chambers never happened when these facilities still exist to this day (Shermer 227). One of the leading Holocaust deniers, Fred A. Leuchter, Americas leading specialist on the design and fabrication of execution equipment, was curious about the gas chambers. In 1988, Leuchter scraped samples from the gas chamber walls in Auschwitz, Birkenau and Lublin. Cyanide residue would be clearly evident on all these walls if gassings did occur. To his astonishment, Leuchter found no significant cyanide traces in any one of these rooms. In 1991, the Polish government repeated these tests to disprove Leuchters findings, but they as well found no evidence of any gassings ever occurring (Hoax). It also appeared that the structure of these gas chambers was also extremely faulty. The rooms apparently had ordinary doors and windows which are not sealed. There are large gaps between the floors and doors. If the Germans had attempted to gas anyone in these rooms, they would have died themselves, as the gas would have leaked and contaminated the entire area. Also, no equipment exists to exhaust the air-gas mixture from these buildings. Nothing was made to introduce or distribute the gas throughout the chambers. There are no provisions to prevent condensation of gas on the walls, floors or ceilings. No exhaust stacks have ever existed (Hoax). Not only do survivors claim that gas chambers existed but guards have confessed to the gassings as well. Pery Broad, an SS Unterscharfà ¼hrer, was captured by the British on May 6, 1945. After his capture, he wrote a memoir that was passed on to the British Intelligence Service. In his memoir, he described in detail the gassing procedure, including the use of Zyklon-B and the design of the undressing room, gas chambers, and crematorium (Shermer 230). Deniers dismiss confessions like Broads because they think the guards that have confessed to gassing were either coerced into a confession or made up the claim for bizarre psychological reasons. Broad also claimed that the gassing process only took about four minutes to complete. Deniers point this out because it is at odds with the statements of others, such as Commandant Hoess, who claim it was more like twenty minutes. Because of such discrepancies, deniers dismiss the account entirely. A dozen different accounts give a dozen differe nt figures for time of death by gassing, so deniers believe no one was gassed at all. Obviously, the gassing process would take different amounts of time due to variations in conditions such as temperature, the number of people, the room size and the amount of Zyklon-B poured into the room (230). It seems as though Holocaust deniers thrive on the inconsistencies of eyewitnesses to prove their points. Granted eyewitness accounts of the Holocaust may not be the best way to prove what happened since memory is lost or distorted with time. Elizabeth Loftus admits that eyewitness accounts are faulty because every time we recall an event, we must reconstruct the memory, and with each recollection the memory and reality may be changed colored by succeeding events, other peoples recollections or suggestionsà ¢Ã¢â€š ¬Ã‚ ¦ Truth and reality, when seen through the filter of our memories, are not objective but subjective, interpretive realities (Loftus 20). But what Holocaust deniers forget is that there are plenty of other ways to prove that the Holocaust existed such as pictures, videos, and remnants from the facilities used during the Holocaust. There are not many of the above left due to the fact that the Nazis tried their best to conceal the crimes they had committed after the war. First, they limited the written record of their crime to a minimum. Second, they falsified the record, to the degree that technical and organizations made its existence necessary. And lastly, they destroyed the superfluous and the most incriminating part of the record, once it had served its purpose, in the final phase of the Third Reich. They destroyed not only documents, they also destroyed the mass killing apparatus and liquidated the witnesses (Denial). Although there is not as much evidence as there was during World War II, what remains is still enough to prove that it existed. If there is a museum dedicated to the Holocaust, how can anyone say that it doesnt exist? The United States Holocaust Memorial Museum, found in Washington DC, is a living memorial to the Holocaust. It has exhibits containing more than 900 artifacts, 70 video monitors, and four theaters that include historic film footage. Some of the videos on display within the museum are of the experimentation as well as the execution that was performed on the Jews within concentration camps. These videos are graphic and disturbing to watch. During my visit to the Holocaust museum, some visitors may not find many of the exhibits moving or disturbing until they actually watch the videos, such as a video of the experimentations performed on the Jews. The one video that sticks out in my mind is the one about fertility and genetic experiments. The video showed graphic images of guards raping the women in the camps. Many found the video very disturbing and violating. In another part of the museum, they h ave a railcar that was used to transport Jews from their homes to the concentration camps; visitors can even walk through it. The museum also contains the barracks in which the Jews lived. They are just planks on top of supports, theres nothing really to them. Many Holocaust deniers believe that the United States Holocaust Memorial Museum has no proof whatever of homicidal gassing chambers, and no proof that even one individual was gassed in a German program of genocide (Phil). Although it is true that they do not show the actual gassing of Jews, they have written documents from the camps as well as the Shoe Room. This room contains hundreds of shoes from the undressing rooms of the gas chambers; you can still smell the feet of the individuals who wore them. Most who visit find the museum an amazing tribute to the Holocaust and that it captures the harsh reality of what the Holocaust was. Many know the saying, a picture is worth a thousand words. Well this is very true when it comes to pictures of the Holocaust. Although most photographic evidence of the Holocaust was destroyed by the Nazis towards the end of World War II, there are still plenty that remain. There are pictures of emaciated, naked bodies lying on top of one another in pits dug in the ground. The bodies in the pits were then burned to make room for more bodies. There are other pictures of naked women being lined up next to the pits with guards pointing guns at them; the women were then killed execution style and thrown into the pits with the other bodies. There are pictures of children smiling at cameras through barbed wire fences in stripped prisoners clothing. There are also plenty of pictures of men, women, and children waiting in line to be placed in gassing chambers, awaiting their death. With pictures such as these that remain, how can anyone deny the fact that an act as horrific as the Holocaust existed? Not only are there pictures of these horrific events, there is significant evidence that still exists today. The Memorial and Museum of Auschwitz-Birkenau still contains remnants of the gas chambers. Auschwitz is, in many ways, the main target of attacks by deniers, yet the denial of genocide, the existence of the gas chambers, and mass murder nevertheless extends to all the camps, the death camps, and, generally, the mass killing of the Jews (Denial). The gas chambers were used by authorities to delete traces of their awful crimes by burning bodies (Wigoder 190). The Leuchter Report, claimed that there was not enough hydrogen cyanide present in the existing gas chambers to prove that the Jews were killed there. He claimed that with how small the amount that was present, the Zyklon-B was only used for delousing purposes only. This is contradicted not only by statements from former prisoners and Auschwitz commandant himself. The basic German document on crematorium throughout, prepare d by the Central Construction Board in Auschwitz on June 28, 1943, states that the five crematoria in the Auschwitz and Birkenau camps, together, could burn four thousand seven hundred fifty six corpses in a twenty four-hour period. This document indicates that the Birkenau crematoria could burn 1.6 million bodies per year. This makes it clear that the Leuchter Report is nothing more than an attempt, concealed beneath an academic-looking smokescreen of graphs, analyses, and calculations, at misinforming readers who have no access to the scholarly literature (Denial). More proof of the existence of gas chambers exists in the remains of the floor plans for concentration camps. They are very clearly drawn and state the undressing, gassing, crematoria, and morgue rooms. With all of this evidence stacked up, it is obvious that gas chambers existed and were used in the extermination of Jews during the Holocaust. Today, we face an alarming rise in Holocaust denial and anti-Semitism-even in the very lands where the Holocaust happened-as well as genocide and threats of genocide in other parts of the world; all of this when we are soon approaching a time when Holocaust survivors and other eyewitnesses will no longer be alive (About). Holocaust deniers focus on the faultiness of eyewitness accounts. They may change with time, contradict each other, and may be too crazy to believe, but eyewitness testimonies are still keys to the past and to our worlds history. Although their experiences are important to the proof of the Holocaust, there is a large amount of other evidence that helps to prove its existence. The Nazis failed at trying to hide what the Holocaust was by attempting to destroy the concentration camps, documents, photographs, and videos. Their failure led to the creation of museums such as the United States Holocaust Memorial Museum and The Memorial and Museum of Auschwitz-Birkenau that are dedicated to the memory of the Holocaust. The extermination of six million Jews is not a fallacy but a reality. The deniers may claim that only a few million were killed during the Holocaust, but then what happened to the other few million? It is not possible for two or three million people to just disappear of the face of the Earth. Deniers may claim that there were no gas chambers and that the chambers were only used for delousing due to the evidence that Fred Leuchter supposedly found. They also may claim that the museums have no video or photographic proof that Jews were gassed, but the proof the floor plans and documents that remain say otherwise. The United States Holocaust Memorial Museum and the Memorial and Museum of Auschwitz-Birkenau contain so many artifacts and evidence that Holocaust deniers can barely make a case. Holocaust deniers may think they are able to prove the Holocaust didnt exist, but the amount of evidence available proves otherwise.

The Future of Technology in Cars Essay -- Automotive Technology Resear

The Future of Technology in Cars â€Å"Need to check traffic conditions? Or your email? You can visit the Internet from the driver’s seat of your car. Lost? Onstar will guide you to your destination. Tired? Hungry ? OnStar’s concierge service will handle hotel and restaurant reservations. Stranded? OnStar will contact the nearest tow truck service and send help to any location. Important phone call to make? Just call out the number and you’re connected, all at your fingertips twenty-four hours a day, three hundred and sixty-five days a year.† These are just a few of the many advantages of having OnStar in your automobile. General Motors first introduced OnStar in the Northstar Cadillac’s in 1996, and now it is available to most cars. â€Å"OnStar is based on cellular telephone and global positioning system (GPS) technologies, and, although it has na vigation capabilities, it is far more than an onboard navigation system.† This means it is like a personal valet, but only a phone call away. OnStar has a protected security also, as you press the OnStar button the human operator on the other end asks for your personal password, once this is verified all services are available to you. OnStar provides human operators, all the time, not computers to help you. Once your password is verified the caller’s identification and location appears on the operator’s screen. Depending on your question the operator has a list of restaurants, hotels, gas stations, and basically anything in the area that you are calling from. OnStar is more than just a navigation system; because of the computer-activated system the OnStar operator can remotely unlock your car, or beep the horn. All the owner has to do is call from a payphone or cel... ...01). Telematics at a Glance. Retrieved September 25, 2001 from the World Wide Web: http://www.findarticles.com/m3012/11_179/58038337/pl/article.jhtml Thorton, Emily. (2001). Digital Wheels: International Edition. Retrieved November 5, 2001 from the World Wide Web: http://www.businessweek.com/2000/00_15/b3676012.htm?scriptFram USA Today (2000). Wired Cars Coming Of Age. Retrieved September 24, 2001 from The World Wide Web: http://www.usatoday.com/life/cyber/tech/review/crh383.htm The Ultimate Vehicle Security System. (2001). Retrieved September 18, 2001 from the World Wide Wed: http://www.powerlock.com/plfront.htm U.S. Department of Transportation National Highway Traffic Safety Administration (1999). Air Bags and On-Off Switches. Retrieved on September 25, 2001 from the World Wide Web: http://www.nhtsa.dot.gov/airbags/brochure.com

Competitive Edge of Vitasoy

The Final Year Project of â€Å"Competitive Edge of VITASOY† Coventry University – BABA Table of Content Chapter 1 Abstract†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 Chapter 2 Background†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4-5 2. 1) Background of VITASOY 2. 2) Aim & Mission Chapter 3 Research Objectives Chapter 4 Literature Review Chapter 5 Methodology Chapter 6 Conclusion Chapter 7 Recommendation Chapter 8 Ethical considerations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 19 Chapter 9 Scope and Limitation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦20 Chapter 10 Table Time †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 Chapter 11) Reference†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦21 Appendix I Chapter 1) Abstract: In this study, the topic is † Competitive edge of VITASOY†. I am going to study† VITASOY holding Ltd† and analyze the factors of marketing competitiveness of VITASOY. The business environment will be assessed by SWOT analysis and marketing mix. Besides, I am going to find out the reasons for the VITASOY success at the past . The current marketing strategies of VITASOY when facing the changing perception of customers a s well as how can increase competitiveness in the future. Besides, I am going to conduct a survey to collect data on internet. It can help us to analysis the reasons of competitive edge for VITASOY. I will collect primary data and secondary data. Primary data is questionnaires. Secondary data is journals and annual report of VITASOY. Competitive edge can help competitive analysis and recommendation will be providing some marketing plans for further to increase the marketing competitiveness. Chapter 2) Background 2. 1) Background of VITASOY VITASOY is 70th anniversary, which has been established for long time in Hong Kong. In 1940, the brainchild of Dr K. S. Lo, who was bringing the soymilk made from this healthy little bean to a wider market. Moreover, VITASOY was nutritious, high-protein soymilk that was sold at reasonable price to Hong Kong people after the World Wars. At first, VITASOY was delivered fresh to people's homes on bicycle; later VITASOY began selling their soya bean milk through retail outlets. In 1953, VITASOY started to adopt sterilization technology of VITASOY soymilk drinks. This enabled the drinks to be stored without refrigeration, therefore they grown the distribution and revolutionized the business. In 1975, VITASOY was the first Hong Kong Company to introduce Tetra Pak packaging technology for drinks production. The packaging system, which involves UHT (Ultra High Temperature) sterilization of the product and packaging in aseptic cartons, make sure the drink product can be kept for months in the normal atmospheric temperature. In 1976, VITASOY Ltd builds a new VITA line of juice drinks and was the world’s first ready-to-drink VITA lemon tea. The new product line can increase the competiveness. In 1987, New HK$100 million head office and plant opened in Tuen Mun ,Hong Kong In 1993, VITASOY gain a tofu plant in US. In 1994, VITASOY became a household name and a listed company (0345. HK) on the Stock Exchange of Hong Kong with plants located in Hong Kong, which is setting new standards of quality and innovation wherever its products are sold. In 2006, VITASOY launched in mainland China-Imported from Hong Kong under the Closer Economic Partnership Arrangement (CEPA). Therefore, VITASOY start to develop in the China market In 2007, a new product line â€Å"SAN SUI Tofu† was launched in Hong Kong. Nowadays, VITASOY product sells in over 40 markets around the world. VITASOY is a dynamic, international organization setting new standards of quality (Source: Vitasoy website) 2. 2) Aim and mission The VITASOY aims to sustain the leadership in promoting supreme quality of life by producing high quality, nutritious and great tasting products which will satisfy the needs of the market. The mission of the company is to promote well-being among consumer. The mission is attained by producing healthy and innovative products. The company is known to be innovative, with reliable employer and willing to create value for the shareholders. (Source: Vitasoy website-http://www. vitasoy. com/) Chapter 3)Research Objectives VITASOY is one of the most popular healthy beverages companies, which provides nutritious and healthy products. The main objective of this study is to find out what is the competitive edge of VITASOY. In this study, key focus on the questions included: †¢ How to maintain the position of market leader in beverage industry? †¢ How to increase the competitiveness in the future? What are the success factors for VITASOY in the customer ‘s point of view ? †¢ How to increase customer satisfaction and to sustain market share in the future? Chapter 4) Literature Review Article 4. 1-Competitive  strategy In this book, it has methods that proof to the long period. It point out that the competitive strategy research has been limited. Competitive strategy remains to the study of stra tegic management. We have understood organizational sources of advantage must be matched by knowledge on the strategies inaction through which these assets realize value in the market. Although this study has stated that cost and differentiation do play a important role in discriminating between competitive strategy designs, its had accumulate of the experience record has disclosed a more productive and more fine-grained descriptive system than that originally proposed, and has focused attention on the need for a more complete, specification of the link between competitive strategy and company performance. ( Source : Chichester. (2000). What have we learned about generic  competitive  strategy. A meta-analysis Colin Campbell-Hunt. Strategic Management Journal. Chichester:  Feb 2000. Vol. 21, Iss. 2;  pg. 127) Article 4. 2-Competitive advantage This book wrote that the concept of completive advantage, demonstrating that in compare to its apparent objectivity, it shows circularity, ambiguity, ontological problem and subjectivity. These inherent and intractable inadequacies suggest that it is poorly specified as an object of strategy. In searching to move beyond the limitations of competitive advantage, attempts to make a different between competition and strategy were sought. Strategy is how actors consciously or unconsciously seek to change company performance, as competition is the process by which performance becomes relative. Source : Jeremy Klein(2002) Beyond competitive advantage. Strategic Change. Chichester: Sep/Oct 2002. Vol. 11, Iss. 6; Article 4. 3 -New product development The writer suggested that I can use the micro level research to help build new product development. It needs to focus on new product development performance as results of information flow. It is affected by inf ormation available between firms with formal cooperation agreements. Besides, the writer suggested two methods of the formal external information network, variety and control, have an impact on a firm’s new product development performance. Moreover, it showed that there are three factors have different relationship of new product development performance: new product innovativeness, development time and market performance – provide a holistic, yet under-explored, view of new product development performance. ( Source : Kirk D (2004)New product development performance: Using networks to access information  Wessel, Ph. D. ,  The University of Utah Article 4. 4 -Competitive advantage The book explains the definition of competitive advantage. A firm  has  over its competitors, allowing it  to generate greater sales or margins and  retain more customers than its competition. There can be many types of competitive advantages including  the firm's  cost structure, product offerings,  distribution network and customer support. All of the factors can be use for Vitasoy to study for this research. ( Source :Linda Argote (2000). Knowledge Transfer: A Basis for Competitive Advantage in Firms Organizational Behavior and Human Decision ProcessesVolume 82, Issue 1, Pages 150-169 Article 4. 5 –BCG Matrix From Book: BCG STARS  (high growth, high market share) – Stars are defined by having high market share in a growing market. – Stars are the leaders in the business but still need a lot of support for promotion a placement. If market share is kept, Stars are likely to grow into cash cows. BCG QUESTION MARKS (high growth, low market share) – These products are in growing markets but have low market share. – Question marks are essentially new products where buyers have yet to discover them. – The marketing strategy is to get markets to adopt these products. – Question marks have high demands and low returns due to low market share. BCG CASH COWS (low growth, high market share) – Cash cows are in a position of high market share in a mature market. – If competitive advantage has been achieved, cash cows have high profit margins and generate a lot of cash flow. Because of the low growth, promotion and placement investments are low. – Investments into supporting infrastructure can improve efficiency and increase cash flow more. – Cash cows are the products that businesses strive for. BCG DOGS (low growth, low market share)- Dogs are in low growth markets and have low market share. – Dogs should be avoided and minimized. – Expensive turn-around plans usually do not help. My review: BCG Matrix have been used in this project, it can analysis Vitasoy of market and growth. It can help us to know more improvement. [pic] My review: BCG Matrix analyzes the traditional Vitasoy Soya milk, the product is the Cash Cow group. Because the business has high market share compared to competitors. The future growth is limited and slow growing. This is a mature market leader. As the market has matured, the enterprise is not easy to expand the market size. It is the market leader. They can have high margin and cash flow. This business generates a lot of cash and helps the organization invest in other businesses. Since the market does not attract new players, this business does not need substantial investments to keep the market share. Cash Cows have to protect and keep the market share stable and maximize cash flow. (Source: Ricky W. Griffin . Management. Cengage Learning, 2006 – page. 219 Article 4. 6- SWOT analysis A SWOT analysis must first start with defining a desired end state or objective. A SWOT analysis may be incorporated into the strategic planning model. Strategic Planning has been the subject of much research. Strengths: characteristics of the business or team that give it an advantage over others in the industry. Weaknesses: are characteristics that place the firm at a disadvantage relative to others. Opportunities:  external  chances to make greater sales or profits in the environment. Threats:  external  elements in the environment that could cause trouble for the business. Identification of SWOTs is essential because subsequent steps in the process of planning for achievement of the selected objective may be derived from the SWOTs. My review: SWOT analysis have been used, it is useful to analyze the information of Vitasoy. Beside, Strengths and weaknesses can study internal environmental and Opportunities and threats can study external environmental. The strengths is the seem to be Marketing Mix (5P) A) Product Vitasoy product includes soya, VITA, SAI SUI, CULCU-PLUS and Tsing Sum Zhan products. Soya Products line includes Vitasoy Soya bean Milk, Malted Soya bean milk, Dark Chocolate Soya bean Milk, melon soya milk. VITA product line includes lemon tea, Ceylon Lemon Tea, Juice and Pure Distilled Water. SAN SUI product line includes Black Soya Milk, Tofa Dessert, Silken Tofu, Pan Fried Hard Tofu. CALCI-PLUS product line includes Fiber, Collages and Oat. Tsing Sum Zhan product line includes Fid and White fungus Drink, Rock Sugar lily Bulb and Papaya Drink. Vitasoy have more product lines to provide health product. The soya drinks are high quality, high calcium and low fat. It can help people to protect their bone and health. Beside, Vitasoy enjoy developing new taste and package to meet young people, such as red bean soya and melon soya. In the result of survey, it point out most people consider the taste of drink to choose Vitasoy. B) Place Vitasoy have many distributors so Vitasoy soya milk often sells in supermarkets, stores, convenience shops. People can buy it easily. In the result of survey, most people think that they can easy to purchase Vitasoy soya milk. 8% people buy it in supermarkets. Wellcome and Parknshop can provide a lot of types of products to choose and the price is cheaper. 32% people buy in convenience shop. 7-11 and Circle K are more convenience although the price is higher than others. Vitasoy have a large market share. C) Price Supermarket of Wellcome and Parknshop sold Vitasoy soya bean milk 375ml with HK$3. 5. Convenience shop of Circle K and 7-11 sold it with HK$4. 5. The price of Vitasoy soya milk 375ml is about HK$3. 5 – HK$4. 5. If we compare with other drink, the selling price of Vitasoy is very reasonable. In the result of survey, most people think that the price of Vitasoy is reasonable. And 30% consumers consider the price is the reason to purchase Vitasoy products. Therefore, the price of Vitasoy has competitive advantage D) Promotion Effective promotion or advertising is a method on how companies can effectively market their products in a marketing environment. Effective marketing strategy means that the products of Vitasoy being provided are always excellent. You can see the Vitasoy‘s advertisement in  mass media. For example: TV, radio, newspapers, magazine, internet and mobile phones etc. Vitasoy invest a lot of money in the promotion in order to keeping creating a new image to attract teenage and remain Vitasoy is not outdated. Beside, Vitasoy have enjoy to cooperate with green enterprise and charity organizations as it will increase their positive image. E) People People are the most important element of any service or experience. Therefore, Vitasoy respect the staff development. Vitasoy will provide training and education to improve employees’ performance and maintain a high quality of personal service ( Source : David W. Pickton,  ( 1998) Strategic Change. Volume 7,  Issue 2,  pages 101–109 Article 4. 7 – Identifications of SWOT Strengths: attributes of the organization that is helpful to achieving the objective. Weaknesses: attributes of the organization that is harmful to achieving the objective. Opportunities: external conditions that is helpful to achieving the objective. Threats: external conditions that is harmful to achieving the objective. It is critical that correct identifications of SWOT's are identified because of the subsequent steps in the process of planning for the achievement of the selected objective are to be derived from the SWOT's. Source: Lawrence G. Fine (2009). The SWOT Analysis: Using Your Strength to Overcome Weaknesses, Using Opportunities to Overcome Threats. CreateSpace Article 4. 8– Research Primary Research – Advantages Greater Control – Not only does primary research enable the marketer to focus on specific issues, it also enables the marketer to have a higher level of control over how the information is collected. In this way the marketer can decide on such issues as size of project (e. g. , how many responses), location of research (e. g. , geographic area) and time frame for completing the project. Efficient Spending for Information – Unlike secondary research where the marketer may spend for information that is not needed, primary data collections’ focus on issues specific to the researcher improves the chances that research funds will be spent efficiently. Proprietary Information – Information collected by the marketer using primary research is their own and is generally not shared with others. Thus, information can be kept hidden from competitors and potentially offer an â€Å"information advantage† to the company that undertook the primary research. (Source : Albert Breneman (1998). State of the art marketing research. McGraw-Hill Professional, 1998 – page 40 ) Article 4. 9 – Research |Method |Comments | |Telephone interviews |Not to be confused with â€Å"telesales† (which is a method of selling), the telephone interview allow quicker| | |feedback than a postal survey. However, potential customers are often wary of being called and may be | | |reluctant to give anything other than short answers |Online surveys |Increasingly popular and relatively low cost, online surveys are widely used by small businesses as a way| | |of capturing the views of existing and potential customers | |Face-to-face surveys |Personal interviews conducted face-to-face. A costly, but good way to get detailed insights from an | | |individual | |Focus groups |Groups of potential customers are brought together to discuss their feelings about a product or market. | |Focus groups are a good way of getting detailed information about customer tastes and preferences | (Sou rce : Jan Wiid,  Colin Diggines (2010). Marketing Research. Juta and Company Ltd,. page 84) Article 4. 10 The company’s strong brand has given it an edge in the respective markets it serves. The company owns two production facilities in Shenzhen and Shanghai which manufacture Vitasoy products for the local markets as well as for exports to Chinatowns in Western countries via Hong Kong. The distinct characteristic of the business is its ability to adapt itself to the local market. The company is able to tailor made packaging and customize its product formulas depending on the local cultures of its targeted markets. For instance, in China, only the Vitasoy brand exists. The company employs the â€Å"1 business, 1 core brand and core city† strategy in marketing its products in more established and prosperous cities in China. . Each region in China is given different taste profiles to market its products. Black bean and sesame favours are some of the popular ones used in its products in accordance with local market tastes. ( Source : Bizad Abroad (2009) . Vitasoy Post Trip  Report ) Article 4. 11 – Vitasoy Cash Cow The efficiency of financial management, specifically the cash flow management is judged by the success in achieving the firm's goal. The shareholder wealth maximization goal states that management should endeavour to maximize the net present (or current) value of the expected future cash flows to the shareholders of the firm. Net present value refers to the discounted sum of the expected net cash flows. Some of the cash flows, such as capital outlays, are cash outflows, while some, such as cash proceeds from sales, are cash inflows. Net cash flows are obtained by subtracting a given period's cash outflows from that period's cash inflows ( 2002). The discount rate takes into account the timing and risk of the future cash flows that are available from an investment. The longer it takes to receive a cash flow, the lower the value investors place on that cash flow now. The greater the risk associated with receiving a future cash flow, the lower the value investors place on that cash flow. (Source : Research Proposal: Evaluation of the Efficacy of Cash Flow Management System of Vitasoy International Holdings Limited) Article 4. 12 – Problem of melamine-tainted product The scandal was blamed for the deaths of at least six babies. More than 300,000 fell ill, mainly with kidney problems. The suspects associated with Lekang Dairy were identified as general manager Zhang Wenxue and vice general managers Zhu Shuming and Tong Tianhu. The fourth suspect was Ma Shuanglin, a milk powder dealer. The report came a day after state media said the mainland had launched a new probe into food safety after the discovery that melamine-tainted products had found their way back on to the market. Source : City in clear as killer China milk returns. The Standard – free newspaper distributed on 4 February 2010) Article 4. 13 – Current marketing Strategies: Differentiation [pic] A differentiation strategy is appropriate where the target customer segment is not price-sensitive, the market is competitive or saturated, Vitasoy ‘s customers have very specific needs which are possibly under-served, and the firm has unique resources and capabilities which enable it to satisfy these needs in ways that are difficult to copy. These could include patents or other Intellectual Property, unique technical expertise, talented personnel, or innovative processes. Successful brand management also results in perceived uniqueness even when the physical product is the same as competitors. (Source: Ferrell, Michael (2010). Marketing Strategy. Hartline. Page. 209 ) Article4. 14 -Vitasoy business in China Only 30 years after it began to open and liberalize its economy, China offers its consumers an extraordinary range of brands and products that no other country, even the wealthy consumer markets of Japan, Europe, and the United States, can match. In any convenience store in Shanghai or Dalian, you can find Western beverages such as Coke, Pepsi, and Schweppes; Japanese soft drinks made by Suntory, Kirin, and Sapporo; Taiwanese flavors under the Uni-President label; Hong Kong brands such as Vitasoy; and local teas, coffees, soy milks, and fruit drinks. Chinese companies make their own versions of every international flavor, and many flavors that are not produced elsewhere. (Source : The challenge of doing business in Chinaby  GRAEME CODRINGTON  on  MARCH 29, 2010) Chapter 5) Methodologies to be used The study aims on identifying the reasons of the competitive edge of VITASOY. The primary data and secondary data research are used. . Moreover, in order to determine the marketing strategies of VITASOY, the collected data have been analysis and make the finding. The result will been use the diagram and chart to point out. 5. 1) Primary data Primary data is collected questionnaires via online. The information can find out the marketing strategy of Vitasoy and help to find the development method. 5. 1. 1) Questionnaires: Online questionnaires have advantage . First, it is easy to collect a large number of people data by e-mail or internet and low cost to organize. Second, it can focus on the object. The questionnaires will be sent to consumer of VITASOY in order to collect information for analysis customer purchasing behavior and brand loyalty. |Content of Questionnaires | |The respondents detail: | |No. f questionnaires: |About 150 pcs (n=150) | |Kinds of respondents: |Over 18 years old , all careers, all sex | |Questionnaires detail: | |Part A – Respondents description: |Customer segment -Age, Sex, Careers | |Part B – Perception of respondents: |Find out Marketing Mix (5Ps) | |Part C – Perception of respondents: |Find out the key competitor | |Part D – Perception of respondents: |Find out the information of SWOT analysis | |Part E – Perception of respondents: |Recommendation | 5. 2) Secondary data Sources of secondary data find in Journals, books, newspapers & Annual report of VITASOY Secondary data analysis can save time that would be spent collecting data. It can provide larger and higher-quality databases than would be unfeasible for any individual researcher to collect on their own. We can know more the current development of the company and analysis the data. 5. 3 ) Primary Analysis-Data findings, analysis The survey was conducted in June 2011. I used online research and invited people, total interviewee are 150 people (100 Online research and 50 people was face to face interview). The findings are listed below: Part A – Customer segment A1) What is your age group? [pic] In Part A figure of A1, about 40% people is below 21years old. Second, 30% people were 21-30 years old. A2) Gender [pic] In Part A figure of A2, 53% customers were female and 47% customer was male. A3) Monthly income [pic] In Part A figure of A3, most customers of the monthly income are below $6000. 24% people find $6000-$10000 per month. Part B –Find out the information for marketing Mix (5Ps) B1) What kind of the Vitasoy product lines are you like? [pic] In Part B figure of B1, Most people like Vitasoy soya product. 18% people like juice and 15% people like tea. B2) What kind of package do you like more? [pic] In Part B of figure B2, 49% people like Vitasoy soya product package with 375ml. 24% people like the package with 250ml. B3) Why are you choose Vitasoy product? [pic] In Part B of figure B3, 42% people think that their reason of choose Vitasoy product is taste. And 25% interviewees think the price is the second reason. B4) How do you known regarding Vitasoy [pic] In Part B of figure B4, most interviewees know regarding Vitasoy from TV advertising. From internet and word of mouth are also 20%. B5) Have you used any Vitasoy's promotional discount (one time within 1 week)? [pic] In Part B of figure B5, most people sold that they have used the discount of â€Å"buy 1 get 1 free â€Å" And 50 people have used discount card to buy Vitasoy products. B6) Where are you usually purchase of Vitasoy products? [pic] In Part B of figure B6, 38% people usually by Vitasoy product in supermarket and 32% people like to buy it in convenience shop. And 20 % interviewees like to purchase it in vending machines. Part C – Find out the key competitor C1) What brand would you purchase except Vitasoy? [pic] In Part C of figure C1, the result listed that HI-C is the key competitor as all products are popular. In soya product, Tai Wo is second key competitor. In Juice product and water, NO FRILLS is second key competitor. In tea product, Hung Fook Tong is second key competitor. C2 ) Why do you purchase it (refer to C1) [pic] In Part C of figure C1, the result showed that the advantage of the related companies. The advantages of HI-C are strong branding and the product taste. The advantage of Hung Fook Tong is that their products are healthy. The advantages of Tai Wo are that their products are healthy and low price. The advantage of NO FRILLS is that their products are low price. C3) Will you recommended VITASOY to new consumer? [pic] In Part C of figure C1, most interviewees will recommend Vitasoy product to other consumer. Part D- Find out the information of SWOT analysis D1) Which factor is the most important of the strengths of Vitasoy? [pic] In Part D of figure D1, the result of survey showed that the strength of Vitasoy, 48% interviewees think the brand name is important factor. And â€Å"Quality assurance† is 20% and â€Å"Product diversifications† is 17%. D2) Which factor is the most important of the weaknesses of Vitasoy? [pic] In Part D of figure D2, the result showed that the weak of Vitasoy, 37% interviewees think that â€Å"Old fashion† is the main weaknesses. And â€Å"Limited verities of product line† is also weaknesses, Part E – New product development E1) Do you think VITASOY need to create new product? [pic] In Part E of figure E1, most interviewees hope VITASOY can create new product line. E2) What new products do you expect? [pic] In Part E of figure E2, 34% people look forward Vitasoy create wine product and 25% people want Vitasoy create new taste of juice. E3 ) Which of the following need to improve? [pic] In Part E of figure E2, according to the result of survey regarding need to improve. â€Å"Channel complaint† and â€Å"product choice† are also 35% Chapter 6) Conclusion In conclusion, we have collected 150 interview reports include 50 face to face interviews and 100 researches from online. The data have been analysis and made the finding in order to provide the recommendation. The segment of Vitasoy has been found. About 70% people is below 30 years old. About 60% interviewees are female. And over 50% interviewees of the income are below $10000. The Vitasoy target customers are teenager and low income as they think Vitasoy is low price and healthy food. According the survey, we can know the Marketing Mix. Regarding Product, people more like 375ml Soya than other. The reason of choosing Vitasoy product is taste. The Soya product is Vitasoy main product line. People usually consider the taste when they purchase the drink. 18% and 15% interviewees also like juice and tea. Therefore, Juice and tea may have potential to develop. For promotion, 45% interviewees think that they know Vitasoy information from TV advertising. Beside, 20% is Word of mouth, it is also important and Vitasoy have to show the positive image. 20% is internet as young people other enjoy on internet. Vitasoy should provide more promotion on internet, and then they will know more Vitasoy and do not feel the brand is outdated. Most interviewees have used the discount of â€Å"Buy one get one free† within 1 week. The promotion can attract customers to buy. And 50 people said that they have used the discount card to buy Vitasoy product, it can increase customer loyalty. There are 38% interviewees buy Vitasoy product in supermarket and 32% buy in convenience shop. As there are many distributors of Vitasoy, people can by it easily. However, a few people buy it at vending machines. According the survey, four other brand products have been compared in the project. Although consumers showed that they have confidence with Vitasoy and they think that quality assurance is the strength, the competitors also have competitive in the market. For example , HI-C is the major competitor in market, they have more product line and good promotion for teenager. Their Lemon Tea product have a large market share and competitive. Beside, for soya product is the second competitor. For juice and water product, NO FRILLS is the second competitor. For daily product, Tai Wo is the second competitor. In SWOT analysis, it showed Vitasoy is a superiority company in the market. It is because the Vitasoy product is differentiations, product line, different taste, and suitable packing can make more attractive for the target customer. Customers have confidence as strong branding with positive image and good quality control. People can buy Vitasoy product everywhere and every time as Vitasoy have large distributors’ network. And the strong promotion team let the product more popularity and create potential market. Some of interviewees think that the Vitasoy brand is old fashion and limited kinds of product line. Therefore, Vitasoy should improve the image to fashion and meet young people as well as create new product to maintain the attraction fresh. The survey pointed out that most interviewees (88%) want to have more new product. It can keep customer fresh and increase market sales and market share. 34 % people suggested that wine is consideration of new product line and 25% people want to have new taste of juice. Chapter 7) Recommendation After do the research, the information can study and let us more knowledge about Vitasoy Company. We have known that Vitasoy is a popular brand to made healthy drink with high quality. Vitasoy have got more product quality awards and environmental awards, so their image is positive. However, BCG Matrix showed Vitasoy is cash cow. The mean is high market share and cash flow, but no more business growth rate. Beside, the competitor will affect Vitasoy profit. HI-C had invested more in promotion and new product development. It was developing two new taste soya products within 2 years such as Creme Caramel soya milk and Corn soya milk. Vitasoy also focus on existing product improvement. Improvement of image As Vitasoy is old brand, young people may think it is outdated. They may try other new brand. Vitasoy need to consider the customer behaviour and improve the promotion for target group. For example, it can create some video about friendship or love story and post into â€Å"Youtrue† and Facebook to attract young people attention. New product development In the result of survey, interviewees look forward wine product line. As changing of the eating culture, people will enjoy drink wine and wine is a healthy drink. New product line can increase marketing and profit. Chapter 8) Table Time We will follow the above time table to study our project. It can help us to control the time management effective. Chapter 9) Ethical considerations All research has been conducted in an ethical manner. This obvious statement means that all phases of a research study, from planning and design to reporting, must be conducted in accordance with accepted standards of ethical behavior. All responses will stored securely, and once the information has been analyzed, all data will be securely stored . participation in this study is entirely voluntary. Respondents to questionnaires rarely benefit personally from their efforts and the least the researcher can do is to thank them. Even though the covering letter will express appreciation for the help given, it is also a nice gesture to finish the questionnaire with a further thank you. Moreover, the secondary data will search by journal and book and the source will be list. Source : Mark Walsh,Lynne Wigens . Introduction to research. Nelson Thornes, 2003. page106 Chapter 10) Scope and Limitation 10. 1) Scope Our proposal is going to focus on competitive edge of VITASOY. We study the reasons of the VITASOY success at the past. The current marketing strategies have keeping the competitive advantage. And find out the new method to increase competitiveness in the future. Recommendations would be giving to VITASOY Holding Ltd. in proposing new resource to increase the marketing competitiveness. We proposed to distribute and conduct the survey within in 4 mouths. 10. 2) Limitation Not easy to find the suitable journal and book to study in the public library, we need to find in the university library. If the survey period changes to 6 months, the results will better. Chapter 11)Reference: Website: 1. Vitasoy Holding Ltd. http://www. vitasoy. com/ 2. Skill of research: http://brent. tvu. ac. uk/dissguide/hm1u3/hm1u3text3. htm Books: 3. Effective Marking: Creating and Keeping. 2002 Zikmund, William G 4. Successful Marketing: Get Brilliant Results Fast. 2009. Pauline Rowson. 5. Healthy competition: With new CEO, Vitasoy USA fights to stay atop tofu market. 2004. Andi Esposito. Journals: 6. Chichester. 2000. What have we learned about generic  competitive  strategy? A meta-analysis Colin Campbell-Hunt. Strategic Management Journal. Chichester:  Feb 2000. Vol. 21, Iss. 2;  pg. 127 7. Beyond competitive advantage. Jeremy Klein. Strategic Change. Chichester: Sep/Oct 2002. Vol. 11, Iss. 6; p. 317 8. New product development performance: Using networks to access information by  Wessel, Kirk D. , Ph. D. ,  The University of Utah, 2004, 119 pages; AAT 3137310 This is the end of this project.

Historical Fiction Narrative

Historical Fiction Narrative My name is Elizabeth, I’m 15 and I’m moving to the West with my family. We are going there for something called the Homestead Act. The Homestead Act is when you get 160 acres of land for free for 5 years. During the 5 years, you must grow crops. But my father is going to the West for mining gold. It’s May 8th, 1861. Tomorrow my family and I leave for the West. We are going by railroad. It will be my first time going on the railroad.I’m so excited yet nervous. I heard that it’s a Transcontinental Railroad. That means that it’s a railroad that spans the continent. May 9th, 1861 Man: â€Å"So what are you on this train for? † Me: â€Å"Moving to the West. My family is getting a big house with 160 acres of land for free and my dads going to be a miner. † Man: â€Å"Oh, the Homestead Act! † Me: â€Å"Yeah. What are you here for? † Man: â€Å"Gold mining of course! I wanna strike gold and be come rich! Me: â€Å"Well, I have to go now so good luck and safe traveling. † Man: â€Å"Good luck and safe trip to you too! † 24 hours later My family and I are now in the West. The train ride was actually not that bad. But now we’re going to our house. Momma and poppa say it’s a big house. My older brother, Frank whose 19, might either stay with momma and I or go mining with poppa and my little sister, Sally whose 5, is staying with momma and I. I’m so excited that we’re here.It’s beautiful here. The fields, the land, everything! Now we’re at the house. It’s beautiful. And it’s really big and the land is beautiful. It’s like living a dream: fields of blue grass, beautiful blue skies, white puffy clouds. At night, I plan on laying outside in the fields and just watching the starts twinkle like little diamonds. I’m so happy to be here and I’m really excited to be spending the next 5 years and to start a new life in the West with my family.